Technology and the Psychology of Experience: A Temporal Framework ↗
Will Wei Wu and Alixandra Barasch
Current Opinion in Psychology, 73, 102438
Research
Publications
2027
How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing ↗
Will Wei Wu, Emily R. Powell, and Alixandra Barasch
Psychology & Marketing, 42(5), 1249–1263
Working Papers
Tariffs and Consumer Behavior
Will Wei Wu and Rodrigo Dias
Revise and Resubmit at Journal of Consumer Research
Lay Beliefs About Money and Happiness
Will Wei Wu, Rodrigo Dias, and Jordan Etkin
Working paper